Market studies aim at assessing the market potentiality of a project (i.e. product or service) through the following:
Market Overview, to investigate the product’s current market situation and estimate its market size through supply and demand methods;
Market Outlook, to project future supply and demand, and estimate market gap/ surplus, in order to estimate the project’s future sales volume and value, and hence its market share.
In this respect, the market overview typically investigates issues such as market structure and competition analysis, demand analysis in terms of target groups and their demand variables, pricing analysis, SWOT analysis, and distribution and marketing channels.
Market studies could also be concerned with sectors as a whole (i.e. sectorial studies) to investigate the potentiality of a sector and its attractiveness for investment. This also includes sector strategies and action plans.
It should be noted that a proper understanding of any sector/ market depends on the accuracy and reliability of the relevant information, where one of the major problems facing consultants, researchers and decision-makers is the lack of accurate information. In this respect, the Consultant relies on secondary (i.e. desk research) and primary (i.e. market surveys, interviews, workshops and focus groups) data in order to overcome this challenge, crosscheck data collected, and ensure high degree of data accuracy.
In this respect, HLB Egypt-Makary Consulting possesses the capacity to conduct and manage projects based out of home (Cairo) in governorates all over Egypt to include Giza, Damietta, Kafr El-Sheikh, Alexandria, Port Said, Sharkia, Gharbia, Beheira, Minya, Sohag, Assiut, Qena, and Aswan.
25 El-Obour Buildings, Salah Salem St., 10th Floor - Apt. 4, & 14th Floor - Apt. 4, Cairo, Egypt